May 2007

Case Study:            Telemarketing
Graduate Name:     Kate Rogers
Studied:                    BA Business with Law

Meridian Marketing Ltd (www.meridian-mkt.com) was established in 1998 and are a direct communications business supporting customers and partners to achieve successful growth with passion and commitment.  The UK head office is based in Sunderland at the Business and Innovation Centre.

Over recent years, Meridian Marketing has advertised through Business Bridge in order to access student and graduate skills and expertise and Business Bridge have supplied over 15 candidates to the company.  This has enabled the students and graduates to obtain valuable work related skills and experience.

Kate Rogers commenced a part time project at the company through Business Bridge in 2004.  Kate was at that stage in her final year BA Business with Law at the University of De Montfort. After graduation, Meridian offered her a full time role with the company and she has now progressed to her current role as Head of Operations at the UK Head Office in Sunderland:

“Over the years, we have had a number of staff through Business  Bridge. All have been of high calibre and have worked on a number of different projects, each suited to their personalities. The students have been an excellent asset to Meridian as they are hard workers and have fitted in well with the existing team.  I hope that we have returned the favour by being able to accommodate student’s flexible requirements around changing timetables and holidays”

Two current University of Sunderland students are working at the company on a part time, flexible basis.  Katie Kiddle is undertaking her MA in Marketing and has been working at the company since September 2006.  Gemma Higgins is in her final year of a BA in Fine Art and has been working at the company since November 2006.